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Incentive FM has become one of the first Scotty’s Little Soldiers Business Heroes - a new initiative set up to help raise vital funds for children’s Armed Forces charity, Scotty’s Little Soldiers.

Martin Reed, Chief Executive of Incentive FM, is proud to become one of the Group’s founding members. The initiative, which has been set up by the charity, is aimed at organisations that are keen to give a little back and make a difference to those who have lost a parent whilst serving in the British Armed Forces.  

Founded by war widow Nikki Scott in 2010, Scotty’s Little Soldiers supports children across the UK. The charity was set up in memory of Nikki’s husband and father to her two children, Corporal Lee Scott, after he was killed in Afghanistan in 2009.

Every three years, Incentive FM employees are encouraged to submit their most deserving charity to be shortlisted as one of the potential beneficiaries. Once the shortlist is drawn up, the charity’s “champion” gives a presentation on its work to secure the selection at Incentive FM Group’s annual conference.

Last year, one employee gave a speech during dinner in support of the charity. Having previously served in the Parachute Regiment he invited colleagues who have served in the Armed Forces to make themselves known in order to highlight the number of people affected. A total of 125 Directors and senior staff at the conference unanimously voted to support Scotty’s Little Soldiers as Incentive FM’s next chosen charity.

On becoming part of Scotty’s Business Heroes, Martin explained: “We’re enormously proud to be supporting such a great cause. To us, we’re not the heroes – the heroes are those who are going through a tough time but still raising money for the charity.”


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