Georgia-Pacific EMEA has unveiled a new website for its Lotus Professional® brand, supporting the company’s expertise in hygiene, wiping and food service in the UK and Ireland.
Communications Manager, Michel Reichert EMEA comments that the new website will help to provide a European platform for the company, marketing key system products by market segmentation for the HORECA, healthcare, education and office sectors.
Customers in the UK and Ireland will also be able to order supplies online via the Lotus Professional® Webshop, creating a more fluid process for product replenishment. The secure online system allows users to easily access product information including compatible systems for existing products as well as managing orders and saving recent purchase history for quicker repeat ordering.
A full consultation was launched during the project working with customers, staff and partners to produce in a new website which marketing chiefs’ say will be more interactive and user friendly, displaying optimized content of real benefit to users.
In addition, the news section of the website will be tailored geographically for users to view the latest news and local initiatives for their area alongside case studies that help to demonstrate the benefits of products in real life situations.
The brand has experienced significant changes in recent years and the new website is a key part of this process as the Georgia-Pacific strengthens its position within the market in 2012.
As well as a suite of online tools, the new site has been designed to remove over use of industry jargon, with clear and concise language for users. Combining ease of navigation with accessible information, it is hoped that the new website will allow customers to forge a better understanding of product benefits in the sectors relevant to them.
Communications Manager EMEA Michel Reichert said: “The new website has been trialed in the UK and Ireland and we’ve already had fantastic feedback. The rest of Europe will follow suit throughout 2012, all set to benefit from the latest product information and detailed guidance on the ideal products for different market sectors.
“As our brand DNA continues to evolve, we felt it was time to strengthen our position in the market place, through a renewed online and offline presence. The website provides the foundations of our new visibility as our teams continue developing tools that can help customers in their job.”
www.lotusprofessional.co.uk
