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Area’s Leadership Promotions support growth strategy

Workplace specialist Area, part of Fourfront Group, has made several internal promotions as the company builds a long-term growth strategy that reflects the rapid evolution of the UK commercial property market and the appetite for flexible, innovative workplaces.

The changes see Sion Davies promoted to Chief Strategy Officer, while Justin Bass, Calvin Williams and Rupert Shaw become Divisional Directors, heading up design & build (D&B) London, D&B Regions and Trad divisions, respectively.  Their appointments continue to create a solid platform for growth, following the merger of two of its companies, Area Sq. and Cube, to form Area in Spring 2017.

 “Workplace environments are evolving at a rapid pace, and tenants alongside project management firms want creative ideas and robust solutions to meet their current and future requirements whilst delivering ROI,” explained Gary Chandler, CEO of Area. 

 “Sion, Justin, Calvin and Rupert have a solid track record in helping clients and their representatives achieve their visions.  In their new roles, they give Area a bedrock of expertise from which we can continue to deliver exceptional working environments built on innovation, inspiring design, excellence in delivery and great relationships.”

Sion joined Area in 2010 and has been instrumental in growing it to what it is today. In the newly formed role of Chief Strategy Officer (CSO), Sion will be responsible for driving Area’s growth plans, ensuring that best practice is maintained within all routes to market. 

Alongside Sion, Justin and Calvin will continue to grow Area’s Design & Build business. Justin founded Area’s sister company Sketch specialising in furniture solutions 11 years ago and spent a decade leading that business. Calvin joined Area nine years ago, rising quickly from Project Director to Sales Director.  Rupert has been instrumental in leading the Business Development at Area Trad since joining in 2015, and will now oversee this division.

”Sion, Calvin, Justin and Rupert epitomise our culture and our commitment to delivering excellence for our clients.  I am delighted that we have been able to promote from within and reward their dedication.” said Gary.

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